Craig Woollard lives to tell stories about motorsports. He believes that this niche, which has over a century of tales to tell across countless championships and disciplines, is full of tales to share with the wider world. Not only do the drivers and riders of the machines have their own incredible stories of trials and tribulations, but many of the people behind the scenes also have their own anecdotes to share with the wider world.
There are real human stories everywhere, from athletes racing fans consider beyond human with the risk they put themselves under, and narratives from the men and women who make it all happen. Teams, marshals, circuit operators, championship organisers, brand partners and more – everybody who works has a tale to tell.
Craig’s mission is to bring these to the masses in an era where authenticity resonates with people more than ever through creative methods to the highest of quality.