Craig Woollard – Motorsport Specialist
Craig Woollard helps motorsport brands, teams and talent tell stories that connect with audiences, media and commercial partners.
With a decade of experience across journalism, editorial, communications, marketing, asset management and more, Craig brings a diverse depth of skills alongside a vast knowledge and understanding of racing categories from Formula 1 and its junior ladder, sportscars, Formula E, IndyCar and many others.
Craig believes that holistic storytelling is the key to unlocking the potential to your brand’s media and communication.
Harnessing the full capabilities of traditional media and marketing, Craig brings these stories to life to allow brands, talent and teams to appeal to potential partners and investors in the motorsport and automotive spheres and beyond.
Craig’s Approach
Strategy
Thinking before communicating
Storytelling
Bringing a narrative to life
Relationships
Building tight media relationships
